In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as other realities about modern-day B2B marketing. We discuss how the buying trip is currently completely fragmented as well as the manner in which area structure can help marketing experts take back control of the explorat… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, as well as various other facts regarding modern B2B marketing. We review exactly how the acquiring trip is currently entirely fragmented and also the way that community building can assist online marketers retake control of the ex… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and also various other realities regarding modern B2B marketing. We discuss just how the purchasing journey is now entirely fragmented and also the way that community structure can assist marketing professionals take back control… Read More